One expert, backed by a team of AI agents.

Every business deserves excellent digital work.

AI is here to stay

AI is changing how digital work gets made, and it is not going away. Not using it would be the odd choice. We built the business around it.

Every business

What used to need a large budget and a large team now needs an expert and the right tools. We think every business should get that, not just the biggest.

Both of us

You get work you could not justify before. We get to build the business we believe in. Both sides win, and that is the point.

Personal, expert-led work, made fast and affordable by AI.

Expert-led

You work with the founder, who has spent five years putting AI to work at one of the world's largest energy companies.

Fast

With AI agents doing the making, your project moves fast. We’re AI-native, not AI on autopilot: a person checks all of it before it ships.

Affordable

One expert leads the work and AI agents do the making, so there is little overhead to pay for. That keeps our prices affordable.

The longer answer is how an AI-native agency delivers fast and stays affordable.

Hey there! I'm Steven, the founder of SBW Labs. For the last five years I've been putting AI to work at one of the world's largest energy companies, implementing digital and AI projects end to end right across the business: day-to-day processes, internal teams and customer-facing businesses, marketing, and traditional energy operations. Now I want to offer this to your business, so you can get the benefits of digital and AI and feel the confidence to use them.

You work with the founder directly, from the first call to handover. No account managers and no juniors.

AI-native means AI is in the work from the first draft, not added at the end.

One person, the founder, decides what to build, directs the work and reviews everything before it ships. AI agents write the code, draft the copy and run the tests.

How that runs on a project is on How we work. The proof is how this website was built with AI.

• WebsitesBespoke website design and development, with copy, SEO and AEO in every build.→
• AppsCustom apps, platforms and dashboards, checked for feasibility before they’re quoted.→
• AutomationAI automation for the jobs that repeat, from marketing to reporting, with a person approving what goes out.→
• Learn & use AIPractical AI training on one real project from your business, with a guide you keep.→

How a project is scoped, priced and handed over is on How we work.

Straight answers, in plain English. Even when the answer is no.

• If a simpler tool would do the job, we say so and recommend it.
• Scope, dates and price are agreed in writing before work starts.
• What we build is yours: your logins, your ownership, no lock-in.

How it’s built says exactly what this website is and is not evidence of.

Researched and written with AI. Every figure is checked against its original source.

• Steven Bowei Wu is the named author of every article and research page here, and answers for what each one says.
• A figure is opened in its original publication and copied from it. A press release or a news story about a figure is a lead to the source, never the source.
• A research page shows who was asked, the day its figures were last checked, and what it left out and why.

Found a mistake? Email hello@sbwlabs.com and we check it against the source and correct the page.

The articles are on the blog, and the statistics pages are under research.