AI training for business

Every business deserves
to use AI well.
We show you how.

AI is here to stay, and it only gets useful once it knows your work. We find where it helps you, build it with you on a real project, and teach you as we go, so you can run it yourself.

Start my project See how it works

  • I run a trade

    Writing quotes

    Using AI

    You ask each time.

    You bring

    • Your site notes
    • Your price list
    • Your terms

    Writing quotes

    You ask
    Turn these site notes into a quote, using our price list. List every assumption you made, so I can check it.
    You get
    Quote, draftedBathroom refitStrip out and disposeSupply and fit the suiteAssumed: walls sound behind the tiles
    You keep
    Your quoting guide, on one page

  • I run a café

    Posts and ads in your voice

    Your own assistant

    Set up once. Your team reuses it.

    You bring

    • Your menu
    • Posts that worked
    • Your tone of voice

    Posts and ads in your voice

    You set up
    You write our posts and ad copy. Use only dishes on this menu. Sound like these posts. Never invent a price.
    You get
    This week’s posts, draftedThe soup that sold out is backA tart from this week’s menuAn ad for your weekend brunchAll in the voice of your own posts
    You keep
    Your assistant, and its guide

  • I run a clinic

    Enquiry replies

    AI automationQuoted on its own

    It runs on its own. You approve.

    You bring

    • Your inbox
    • Your treatment list
    • Your tone of voice

    Enquiry replies

    It runs when
    A new enquiry arrives. It drafts a reply from your treatment list, with no medical advice. You press send.
    You get
    Reply, waiting for youThanks for getting in touch.Yes, we offer that treatment here.The next step is a consultation.Shall we send you some times?
    You keep
    The workflow, in your own tools

  • I run a service business

    A booking form

    Building with AIQuoted on its own

    You describe it. We build it with AI.

    You bring

    • Your usual questions
    • Your inbox
    • Your brand

    A booking form

    You describe
    A booking form for our website. It asks what we always ask a new customer, then emails us a summary.
    You get
    A working form, on your siteAsks the questions you always askEmails you a summary of each requestWorks on a phoneMatches your brand
    You keep
    The form, and how to change it

Example jobs, written by us in advance: not clients, and not live AI.

Most people already use AI. Few have been shown how to use it well.

AI only gets useful once it knows your work. We use it with you, on your work, until it is.

or email hello@sbwlabs.com

AI at work in the UK

  • 55%

    of workers in Great Britain use AI for work or education

  • 28%

    of UK businesses with 0–9 staff use at least one AI technology

  • 11%

    of UK businesses with 10+ staff have trained more than half their workforce in AI

ONS, Artificial intelligence in UK businesses: 2023 to 2026. Jun 2026

Tailored AI coaching, built around one real project.

Not a course and not a lecture. One useful project from your business, done with you.

  • A project worth doing

    We start by finding where AI is useful in your business. If it is the wrong tool for the job, we tell you and recommend a simpler approach.

  • Coaching on your own work

    You do the work with the tool, on your own material, with us beside you. That is how it sticks.

  • Something that works

    You finish with a result your business can use: a job you now do with AI, or a tool we built together.

  • A working guide

    The prompts, checks and steps that worked, written down so your team can repeat them without us.

  • Checks you can trust

    You learn to tell a usable answer from a plausible-looking wrong one, before anything leaves your desk.

  • 100% yours

    The guide, the prompts and anything we build belong to you. No subscription, and no lock-in.

How the AI training works. Five steps, one real project.

  1. 1 · Pick a job

    One job you already do.

    Something you or your team already do, that takes time, and where you know a good result when you see one. We check honestly whether AI helps with it at all.

  2. 2 · Ask

    Your material in, a first draft out.

    You do the job with the tool, on your own material, and we work through it with you: what to hand it, and how to say what you want back.

  3. 3 · Check

    See where it goes wrong.

    You do it again until the good outputs and the bad ones are easy to tell apart, and you know what to look at before anything leaves your desk.

  4. 4 · Keep

    Write down what worked.

    The prompts, checks and steps that worked, written down so you can keep doing it without us.

  5. 5 · Run

    Let it run when you ask.

    A workflow in your own tools, with checks on what it produces and a handover. You can add it later, or never.

    Quoted on its own

What we cover, how many sessions and what you keep are agreed in writing before we start.

Two ways to learn.

  • Learn it yourself

    Coaching on one real job, until you can do it with AI on your own. Nothing has to be built.

  • Built with your team

    We build the tool or automation, and the people who will run it learn as it is built. Quoted higher, because it takes more time.

How we work

Taught by someone who does this for a living.

You work directly with Steven Bowei Wu, founder of SBW Labs, who has spent five years putting AI to work at one of the world's largest energy companies. No account managers and no juniors.

About SBW Labs and its founder

AI training questions, answered.

What is practical AI training?

Practical AI training is learning AI by using it on real work from your own business, rather than watching demos. You finish with a job you can do with AI, a guide you keep, and the checks that catch its mistakes.

Is this an AI course?

No. There are no lectures and no set syllabus. It is tailored coaching built around one project from your business, so the sessions need you and your material in them.

Do I need to code, or know the jargon?

No. You need one real task and your own material. We work in plain English, and anything technical is explained as we go.

What if AI is the wrong tool for my task?

Then we tell you, and recommend a simpler approach. Using AI is not the goal; getting the job done well is.

What do I have at the end?

You have an agreed way of doing the job with AI, a written guide, and the checks that tell a usable result from a wrong one. If a build was in scope, you also have the working tool and its handover. All of it is yours.

How long does AI training take?

It depends on the project. The number of sessions is agreed in writing before we start.

How much does AI training cost?

Every project is quoted on its own scope, so you only pay for what you need. There is no standard price list: if your budget is fixed, we shape the scope to fit it.

How quotes work

Can you build it and teach us as you go?

Yes. That is “Built with your team”: the same build, done alongside your people, with sessions, practice and a working guide, so your team can run it and change it without us.

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