Web design · London · In person or online
Web design for London businesses, neighbourhood by neighbourhood.
Every business deserves a website that wins customers, and AI makes that possible for a London business of any size. SBW Labs is based in London: bespoke design and development with SEO and AEO built in, shaped around the neighbourhoods you serve, and a first conversation in person if you would like one.
Building for London
Your neighbourhood, named on the page.
People in London look for what is near them: a physio in Clapham, a florist in Islington, a bookkeeper by Canary Wharf. Search engines and AI assistants answer with the businesses whose sites say plainly where they work and whom for. So a London site is built around your patch, the neighbourhoods you serve named in words, for a visitor with plenty of other sites one tap away.
The neighbourhoods and boroughs you serve, named in words on the pages people land on, not left to a map or a postcode in the footer
A page for an area only where you do something different there. A page per borough with the name swapped helps no visitor, so we don’t build one
If customers come to you, your nearest station named in the directions, in words beside the map
Your business under the same name on the site, on your signs and on your Business Profile
Your address and opening hours marked up as local business structured data, if you publish them
In figures
London, in figures.
552,505
London has 552,505 businesses registered for VAT or PAYE, the most of any UK region and about one in five of the UK’s 2,786,985.
90%
497,835 of London’s businesses registered for VAT or PAYE (90%) employ fewer than ten people.
A website alone cannot put you in Google’s map results: that needs a Google Business Profile, which Google ranks by relevance, distance and prominence. Setting one up is yours to do. We build your site to agree with it, the same name, area and phone number on both, and link your site to it. Google: tips to improve your local ranking
Every build
Six layers, wherever you are.
Every website we build includes these six parts, and every page is reviewed by a person before it goes live.
Bespoke web design
First impressions decide whether people stay. We design around your brand and your customers, so your site looks as good as your business is, on every screen.
Copy that sells
Visitors should know within seconds what you do, who it’s for and why you. We plan every page and write every word to make that clear.
Web development
Fast, secure and built to grow with you. Clean code that loads quickly, works smoothly and won’t hold you back as your business expands.
SEO
Built in from day one: clean structure, fast pages, accurate metadata and smart internal links, so search engines can find, understand and rank you.
AEO (answer engine optimisation)
Customers now ask ChatGPT, Google’s AI and other assistants who to hire. We structure your content so AI tools understand your business and can recommend it.
Conversion and tracking
A clear journey from first visit to enquiry or booking, tested end to end, with analytics that show exactly what’s bringing in business.
In person
Start across a table, in London.
The free scoping call can be face to face, with the founder, who designs and directs every build. We talk through your business, your customers and what the website has to do for them, and the proposal follows in writing.
- Meet in London
- Book the free scoping call and choose to meet in person, in London. We email you where before the day.
- Where
- The place is agreed by email once a time is set. There is no office, so none is published.
- Or online
- Online is always there instead, anywhere in the UK, and the build is the same either way.
Questions
Web design in London, answered.
Who designs a website for a London business with you?
The founder, directly, from the first call to handover. London is where the business is based. A team of AI agents does the making, which keeps the work fast and affordable, and a person checks every piece before it goes live.
Can we meet in person in London?
Yes, for the free scoping call. Book a call and choose in person, and we email you where before the day. Online is always there instead.
Should my site have a page for every London area we cover?
Only where you do something different there. Name every area you serve, in words, on the pages that matter. A page per borough with only the name changed helps no visitor, so we don’t build one.
Will a new website put us in the map results in London?
Not on its own. Map results come from Google Business Profiles, which are yours to set up. We build your site to agree with your profile and link to it, and nobody can promise a place in them, so we never do.
We already have a website. Where do we start?
With the free website audit: a one-page written audit of what your current site shows visitors, search engines and AI assistants, gone through with you in London, so you know what needs fixing before you decide on a new one.
Start with a free scoping call, in London or online.
Tell us about your business, the areas you serve and what the website has to do. We’ll say honestly what it would take, and the proposal comes to you in writing.