For beauty salons · Free
Every salon deserves a website that fills its diary and stays within the rules on what it offers. The same three sides, and a fourth only a beauty salon needs: your website against the UK rules on the treatments that bring a salon under the clinic rules, from injectables and laser to sunbeds and teeth whitening. You get a one-page written audit, every finding checked by a person, and a free call to go through it.
On the Build page, choose “A free website audit”.
The treatment rules
Whether anything on your site, or where it sends people, runs into the rules on the treatments a salon offers.
Whether Botox or another prescription-only medicine is named on the homepage, in offers or in posts, rather than as something a consultation with a prescriber may lead to
Whether the site makes clear that toxin and filler treatments are for over-18s only
Botulinum Toxin and Cosmetic Fillers (Children) Act 2021, section 2
Whether pages and ads for cosmetic treatments, such as peels, microneedling, laser and permanent make-up, are aimed at adults and not at under-18s
Whether laser or IPL hair removal is called permanent or painless, or said to work on every skin and hair type
Whether sunbeds are called safe, or sold on vitamin D or any other health benefit
Whether teeth whitening is offered by anyone who is not a GDC-registered dental professional
Whether before and after photos are of real clients, with signed and dated proof, no filter or retouching that changes the result, and none of a prescription-only treatment
We point out what we noticed and the rule it touches. We do not give legal advice and we never say a site complies: you and your adviser decide.
The government is consulting on letting only doctors, dentists and some prescribing nurses, midwives and pharmacists carry out certain injectable and laser treatments in England, for over-18s only. It is a proposal, not yet law.DHSC consultation, open until 13 January 2027
The other three sides
The same checks every business gets, read for a salon: whether a client can find the treatment, see what it costs and book it, and whether Google and the assistants can describe what you offer correctly.
Whether a client can see your treatments and what they cost, and book the one they want.
Whether Google and Bing can tell what each page is about, and show it well.
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
What you get
A one-page written audit by email: what we found, the evidence for each finding, and what to fix first.
Your salon’s audit
A free call to walk through it, if you would like one. Nothing to buy and nothing to sign.
Automated checks do the first pass. A person then goes through your site and checks every finding before the audit reaches you, and nothing goes in that we have not seen on your site.
How it works
Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.
We go through your site from all three sides and check every finding by hand.
A one-page written audit by email, with the evidence for each finding.
A free call to go through it and answer your questions, if you want one.
Further reading
If you offer toxin or fillers, this article covers the rules on advertising them, each quoted from its source.
Questions
They follow the treatment, wherever it is done. A salon offering toxin, fillers, laser, peels, microneedling or sunbeds advertises them under the same rules as anyone else, and teeth whitening may only be offered by a GDC-registered dental professional.
The visitor, search and assistant sides apply to every salon. If none of your treatments is one these rules reach, the fourth side is short and the audit says so, rather than finding a problem that is not there.
Not in England yet, outside London’s own licensing of special treatments. The government is consulting until 13 January 2027 on letting only certain healthcare professionals carry out some injectable and laser treatments. Until a law is made it is a proposal, and the audit treats it as one.
No, and nobody but your adviser should. We point out what we noticed and the rule it touches, with the source, so you and your adviser can decide quickly.
Yes, on the same terms: nothing to pay, nothing to sign, and a free call to go through it if you want one.
Tell us your salon’s website on the Build page and choose “A free website audit”. Or book a call or send an email, if you would rather talk first.