Free · Checked by a person
Every business deserves to know what its website is doing for it. An expert look at your website from three sides: a visitor’s, a search engine’s and an AI assistant’s. You get a one-page written audit, every finding checked by a person, and a free call to go through it.
On the Build page, choose “A free website audit”.
What we check
A visitor, a search engine and an AI assistant each meet your site differently. The audit looks at it as all three do.
Whether someone who lands on your site can tell what you do and get in touch.
Whether Google and Bing can tell what each page is about, and show it well.
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
What you get
A one-page written audit by email: what we found, the evidence for each finding, and what to fix first.
Your audit
A free call to walk through it, if you would like one. Nothing to buy and nothing to sign.
Automated checks do the first pass. A person then goes through your site and checks every finding before the audit reaches you, and nothing goes in that we have not seen on your site.
How it works
Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.
We go through your site from all three sides and check every finding by hand.
A one-page written audit by email, with the evidence for each finding.
A free call to go through it and answer your questions, if you want one.
What it covers
By industry
Clinics, dental practices, beauty salons and hairdressers each meet rules on their website that most businesses never think about. Each has its own audit: the same three sides, and that fourth.
In person
We are based in London and in Swansea, and meet in person in each place below: there the audit ends face to face, and checks how you are found locally. Online is always there instead, wherever you are in the UK, and the audit is the same either way.
Questions
Your website is working if the people you want can find it, can tell from the first screen what you do, and can get in touch easily on a phone. If any one of the three fails, that is where enquiries are lost, however good the rest of the site is. The audit checks all three, from a visitor’s, a search engine’s and an AI assistant’s side, every finding with its evidence.
Either the visitors are not the people you want, or something stops them between arriving and getting in touch: they cannot tell quickly what you do, the way to contact you is hard to find on a phone, or the form asks too much or does not work. Both can be seen from outside your site. The audit checks what visitors meet, from the first screen to the enquiry, and what search engines show them before they arrive.
Fix the places where leads are lost before paying for more visitors: being found, being clear and being easy to contact. That means search engines and AI assistants can tell what each page is about, the first screen says what you do and for whom, and a phone number, email or booking is within reach on every page. Nobody can promise the leads, so the audit shows where your site falls short on each, with the evidence, and what to fix first.
Because the map results come from Google Business Profiles, not from websites: without a profile, a business is not in them, however good its site. With one, Google ranks the results by how well a profile matches the search, how far the business is from the person searching and how well known it is. The audit looks at your profile as well as your site, and says so if you have none.
Yes. There is nothing to pay and nothing to sign. If you want help with what it finds, we can talk about that on the call, and whether you do is up to you.
Your website’s address and a sentence about what it should do for your business, on the Build page, with your name and email so we can send the audit. No logins and no access to any of your accounts.
No. Automated checks do the first pass, then a person goes through your site and checks every finding before the audit reaches you. Anything we could not see for ourselves stays out.
It shows what search engines and AI assistants can and cannot make sense of on your site, and what to fix first. Nobody controls rankings, so we never promise one.
Yes. Any website, whoever built it and whatever it runs on: the audit looks at what anyone can see from outside, so the platform does not matter.
The audit covers what is visible from outside your website. A paid diagnostic looks inside: your systems, your options and what it would take to change them, ending in a written recommendation. Most businesses never need one.
Tell us your website’s address on the Build page and choose “A free website audit”. Or book a call or send an email, if you would rather talk first.