Cardiff · In person · Free

Standing out in Cardiff? A free audit, in person.

In Cardiff, your website earns its keep when people nearby searching for what you do find you and get in touch. Cardiff has more businesses than any other council area in Wales, so the free audit checks what decides that, then we meet.

Ask for your free audit

On the Build page, choose “A free website audit”.

Your questions

Found in a crowded capital.

Why isn’t my business showing up on Google in Cardiff?

Because Google shows the businesses that best match the search, are nearest the person searching and are best known, and Cardiff has more businesses than any other council area in Wales: 12,120 registered for VAT or PAYE. Distance is not yours to change; the match is. That means your profile’s categories as specific as your business allows, and a site that says what you do and which part of the city you serve, Canton, Roath or the Bay. The audit checks both.

How do I get my business to the top of Google in Cardiff?

Nobody can put you there: Google says there is no way to request or pay for a better local ranking. What Google does say is that businesses with complete and accurate information are more likely to show up in local results, so the work is a profile with nothing missing and a website that agrees with it. The audit checks both, and lists what is missing or inconsistent.

Do Google reviews help a Cardiff business get found?

Google says they can: more reviews and positive ratings can help a business’s local ranking, and replying to reviews shows customers you value their feedback. The audit looks at whether your reviews are answered. It never writes, buys or asks for reviews on your behalf.

Is my website good enough to stand out in Cardiff?

It is if a stranger on a phone can tell from the first screen what you do, which part of Cardiff you serve and how to get in touch, without hunting. Someone comparing several businesses has little reason to stay on the vague one. The audit goes through your site on a phone as a customer would, and checks it from a search engine’s and an AI assistant’s side too.

Every check, on the free website audit page

Is the meeting in Cardiff free?

Yes. The audit, the written page and the meeting are all free, with nothing to buy and nothing to sign. We agree a time and a place in Cardiff by email. Online is always there instead, wherever you are in the UK, and the audit is the same either way.

In person

Your findings, gone through in Cardiff.

We audit your website first, and the written audit reaches you by email. Then we meet and present the findings: each one shown on your own website, with its evidence beside it, and your questions answered as they come.

Your audit, in Cardiff

What a visitor sees
Whether someone who lands on your site can tell what you do and get in touch.
What a search engine sees
Whether Google and Bing can tell what each page is about, and show it well.
What an AI assistant sees
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
Standing out in Cardiff
Whether your profile and your site say exactly what you do and where, in a crowded market.
What to fix first
The changes that matter most, in the order we would make them.

  • Where we meet is decided once a time is set, and agreed by email. There is no office to invite you to, so none is published.

  • You keep the written audit, whatever you decide. Nothing to buy and nothing to sign.

  • Online is always there instead, wherever you are in the UK, and the audit is the same either way.

For Cardiff businesses

What decides it, and what you control.

Cardiff has more businesses than any other council area in Wales, so most searches there have plenty of answers. Google says it ranks local results by relevance, distance and prominence. Distance is not yours to change; the audit looks at what is: whether your profile and your site say exactly what you do, and where in the city.

Being found in Google’s map results needs a Google Business Profile. Google ranks those results by how well a profile matches the search, how far the business is from the person searching and how well known it is. A website alone cannot put you there, so the audit looks at your profile as well as your site, and says so if you have none.Google: tips to improve your local ranking

The three sides

The rest is the audit every business gets.

What a visitor, a search engine and an AI assistant see, every finding checked by a person. In brief:

  1. What a visitor sees

    Whether someone who lands on your site can tell what you do and get in touch.

  2. What a search engine sees

    Whether Google and Bing can tell what each page is about, and show it well.

  3. What an AI assistant sees

    Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.

Every check, on the free website audit page

How it works

Four steps, the last one in Cardiff.

  1. Ask

    Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.

  2. We look

    We go through your site from all three sides and check every finding by hand.

  3. You get the audit

    A one-page written audit by email, with the evidence for each finding.

  4. We meet in Cardiff

    Email us, or say so when you ask, and we agree a time and a place in Cardiff by email.

Web design

When the answer is a new website.

The audit is free and stands on its own: you keep it whatever you decide. If it shows your site needs rebuilding rather than fixing, this is our page about building one.

Your free audit, in Cardiff.

Ask on the Build page and choose “A free website audit”, then email us to meet in Cardiff. Or book an online call, if you would rather talk first.