Can you tell me whether my clinic’s website complies?
No, and nobody but your adviser should. We point out what we noticed and the rule it touches, with the source, so you and your adviser can decide quickly.
For UK clinics · Free
A free website audit for UK clinics.
Every clinic deserves a website that brings in patients and stays within the rules. The same three sides, and a fourth only a clinic needs: your website against the UK advertising rules on prescription-only medicines, before and after photos and bookings. You get a one-page written audit, every finding checked by a person, and a free call to go through it.
Ask for your free audit
On the Build page, choose “A free website audit”.
The advertising rules
The side only a clinic has.
Whether anything on your site, or where it sends people, runs into the rules a clinic advertises under.
Whether a prescription-only medicine, such as Botox, can be found easily by someone browsing: we look at the homepage, menus, page titles, image descriptions and booking listings, not only the visible text
Whether before and after photos are of real patients, unretouched, with signed and dated proof, and none of a prescription-only treatment
Whether a prescription-only treatment can be booked without a consultation with a prescriber
Whether any line calls a treatment risk free, makes it sound trivial, or hurries people with offers and countdowns
Whether it is clear who carries out each treatment, their qualifications and where it takes place
Whether reviews and testimonials are genuine, and whether any names a prescription-only medicine
We point out what we noticed and the rule it touches. We do not give legal advice and we never say a site complies: your adviser and the clinician responsible decide.
The other three sides
What patients, search engines and AI assistants see.
The same checks every business gets, read for a clinic: whether a patient can find the consultation and book it, and whether Google and the assistants can describe your treatments correctly.
What a patient sees
Whether a patient can tell what you offer, find the consultation and book it.
- Whether a phone number, an email or a booking is easy to reach from every page
- How the site works on a phone, from the first screen to the enquiry
- Whether the first screen says plainly what the business does and who it is for
- Links that lead nowhere, and forms that ask for more than they need
What a search engine sees
Whether Google and Bing can tell what each page is about, and show it well.
- A title and a description on each page that say what it is
- Whether the business, its services and its contact details are marked up for search engines
- How quickly the page loads on a phone
- What a link to the site shows when it is shared on WhatsApp, Instagram or Facebook
What an AI assistant sees
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
- Whether the questions your customers ask are answered in plain words on the page
- Whether the business is described the same way everywhere it appears
- Whether the important words are on the page itself, not only inside pictures
- Whether anything stops search and AI crawlers from reaching the site
What you get
One page, and a call if you want it.
A one-page written audit by email: what we found, the evidence for each finding, and what to fix first.
Your clinic’s audit
- What a patient sees
- Whether a patient can tell what you offer, find the consultation and book it.
- What a search engine sees
- Whether Google and Bing can tell what each page is about, and show it well.
- What an AI assistant sees
- Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
- What the advertising rules see
- Whether anything on your site, or where it sends people, runs into the rules a clinic advertises under.
- What to fix first
- The changes that matter most, in the order we would make them.
A free call to walk through it, if you would like one. Nothing to buy and nothing to sign.
Automated checks do the first pass. A person then goes through your site and checks every finding before the audit reaches you, and nothing goes in that we have not seen on your site.
How it works
Four steps, nothing to sign.
Ask
Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.
We look
We go through your site from all three sides and check every finding by hand.
You get the audit
A one-page written audit by email, with the evidence for each finding.
We talk it through
A free call to go through it and answer your questions, if you want one.
Further reading
The rules, explained at length.
Three articles cover what the audit checks in more depth, each rule quoted from its source.
Questions
The clinic audit, answered.
Which rules do you check against?
The ban on advertising prescription-only medicines to the public (Human Medicines Regulations 2012, regulation 284), the CAP Code and the ASA’s guidance on cosmetic interventions, before and after photos and testimonials, and the JCCP’s guidance on bookings.
Is it only for aesthetic clinics?
No. The checks fit aesthetic, medical and dental clinics: the rules on prescription-only medicines apply to any clinic that offers them, and the visitor, search and assistant checks apply to every website.
Do you need access to our booking system or patient records?
No. The audit looks only at what anyone can see from outside your website, including where its booking links go. It never touches patient data.
Is the clinic audit free too?
Yes, on the same terms: nothing to pay, nothing to sign, and a free call to go through it if you want one.
Your clinic’s free audit starts here.
Tell us your clinic’s website on the Build page and choose “A free website audit”. Or book a call or send an email, if you would rather talk first.