Can you tell me whether our practice website meets the GDC’s guidance?
No, and nobody but the dentists responsible and your adviser should. We point out what we noticed and the guidance or rule it touches, with the source, so you can decide quickly.
For dental practices · Free
A free website audit for UK dental practices.
Every dental practice deserves a website that brings in patients and shows what the GDC asks of it. The same three sides, and a fourth only a dental practice needs: your website against what the GDC asks a practice website to show, and the UK rules on specialist titles, prescription-only medicines, whitening and before and after photos. You get a one-page written audit, every finding checked by a person, and a free call to go through it.
Ask for your free audit
On the Build page, choose “A free website audit”.
The GDC and the advertising rules
The side only a dental practice has.
Whether your website shows what the GDC asks of a practice website, and whether anything on it runs into the rules a dental practice advertises under.
Whether the site shows the practice’s name, address, phone and email, the GDC’s details or a link to them, your complaints procedure and who to contact, the date it was last updated, and whether the practice is NHS, private or mixed
Whether every dentist and team member named on the site has their qualification, the country it came from and their GDC registration number beside them
Whether anyone is called a specialist, or given a title that implies it, without being on a GDC specialist list
Whether offers, on the site or on deal and social pages, say the treatment may not be right for every patient and depends on an assessment
Whether “Dr” is used in a way that could suggest a medical doctor, rather than with “Dentist” or “Dental Surgeon” beside it
Whether Botox or another prescription-only medicine is named in headings, offers or prices on the homepage, rather than the consultation being what is advertised
Whether tooth whitening is offered to anyone under 18 for cosmetic reasons, or by anyone but a dentist, hygienist, therapist or clinical dental technician
Whether before and after photos are genuine and typical, with signed and dated proof, and whether claims such as “shades whiter” or “faster” straightening could be backed up
For an NHS practice in England, whether its profile on the NHS website agrees with its own site on address, hours, services and NHS status
General Dental Services Contracts Regulations 2005, schedule 3, paragraph 34A
We point out what we noticed and the guidance or rule it touches. We do not give legal or regulatory advice and we never say a site complies: the dentists responsible and your adviser decide.
The other three sides
What patients, search engines and AI assistants see.
The same checks every business gets, read for a dental practice: whether a patient can tell if you see NHS or private patients and book, and whether Google and the assistants can describe your treatments correctly.
What a patient sees
Whether a patient can tell whether you see NHS or private patients, find the treatment they need and book it.
- Whether a phone number, an email or a booking is easy to reach from every page
- How the site works on a phone, from the first screen to the enquiry
- Whether the first screen says plainly what the business does and who it is for
- Links that lead nowhere, and forms that ask for more than they need
What a search engine sees
Whether Google and Bing can tell what each page is about, and show it well.
- A title and a description on each page that say what it is
- Whether the business, its services and its contact details are marked up for search engines
- How quickly the page loads on a phone
- What a link to the site shows when it is shared on WhatsApp, Instagram or Facebook
What an AI assistant sees
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
- Whether the questions your customers ask are answered in plain words on the page
- Whether the business is described the same way everywhere it appears
- Whether the important words are on the page itself, not only inside pictures
- Whether anything stops search and AI crawlers from reaching the site
What you get
One page, and a call if you want it.
A one-page written audit by email: what we found, the evidence for each finding, and what to fix first.
Your practice’s audit
- What a patient sees
- Whether a patient can tell whether you see NHS or private patients, find the treatment they need and book it.
- What a search engine sees
- Whether Google and Bing can tell what each page is about, and show it well.
- What an AI assistant sees
- Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
- What the GDC and the advertising rules see
- Whether your website shows what the GDC asks of a practice website, and whether anything on it runs into the rules a dental practice advertises under.
- What to fix first
- The changes that matter most, in the order we would make them.
A free call to walk through it, if you would like one. Nothing to buy and nothing to sign.
Automated checks do the first pass. A person then goes through your site and checks every finding before the audit reaches you, and nothing goes in that we have not seen on your site.
How it works
Four steps, nothing to sign.
Ask
Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.
We look
We go through your site from all three sides and check every finding by hand.
You get the audit
A one-page written audit by email, with the evidence for each finding.
We talk it through
A free call to go through it and answer your questions, if you want one.
Questions
The dental audit, answered.
Which rules do you check against?
The GDC’s guidance on advertising and on titles, the ban on advertising prescription-only medicines to the public (Human Medicines Regulations 2012, regulation 284), the GDC’s position on tooth whitening, the CAP Code on photos and claims, and, for an NHS practice in England, the duty to keep its NHS website profile accurate.
How is it different from the clinic audit?
The clinic audit checks the advertising rules every clinic shares. A dental practice also has the GDC’s own guidance on what its website must show, and that is most of this page’s checks.
Do you need access to our practice software or patient records?
No. The audit looks only at what anyone can see from outside your website, including where its booking links go and your public NHS profile. It never touches patient data.
Is the dental audit free too?
Yes, on the same terms: nothing to pay, nothing to sign, and a free call to go through it if you want one.
Your practice’s free audit starts here.
Tell us your practice’s website on the Build page and choose “A free website audit”. Or book a call or send an email, if you would rather talk first.