For hairdressers · Free
Every hairdresser deserves a website that fills the chair and says plainly what a client will pay. The same three sides, and a fourth a salon needs: your price list, reviews and booking page against the UK consumer rules that bite a salon hardest, and how your colour bookings and hair-type wording read. You get a one-page written audit, every finding checked by a person, and a free call to go through it.
On the Build page, choose “A free website audit”.
Prices, reviews and bookings
Whether your prices, reviews and booking page say what the consumer rules ask, and whether a client booking colour or a service for their hair type is told what they need.
Whether every “from” price is one a client could actually pay, and whether prices that depend on hair length or a consultation say how they are worked out
Whether booking, processing or platform fees are inside the price shown, rather than added at the end
Digital Markets, Competition and Consumers Act 2024, section 230
Whether a surcharge is added for paying by card
Consumer Rights (Payment Surcharges) Regulations 2012, regulation 6A
Whether the reviews shown include the critical as well as the glowing, and whether any review given for a discount or a freebie says so
Digital Markets, Competition and Consumers Act 2024, schedule 20, paragraph 13
Whether the marketing box on the booking form is unticked, separate from the booking, and says how to opt out
Whether colour bookings tell the client, before the appointment, about testing for a reaction to the dye at least 48 hours ahead
Whether wording about hair types describes the services you offer, rather than turning anyone away
Equality Act 2010, explanatory notes to schedule 3, paragraph 30
We point out what we noticed and the rule or advice it touches. We do not give legal advice and we never say a site complies: you and your adviser decide.
The other three sides
The same checks every business gets, read for a salon: whether a client can find the service, see what it costs and book a time, and whether Google and the assistants can describe what you offer correctly.
Whether a client can find your services and what they cost, and book a time.
Whether Google and Bing can tell what each page is about, and show it well.
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
What you get
A one-page written audit by email: what we found, the evidence for each finding, and what to fix first.
Your salon’s audit
A free call to walk through it, if you would like one. Nothing to buy and nothing to sign.
Automated checks do the first pass. A person then goes through your site and checks every finding before the audit reaches you, and nothing goes in that we have not seen on your site.
How it works
Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.
We go through your site from all three sides and check every finding by hand.
A one-page written audit by email, with the evidence for each finding.
A free call to go through it and answer your questions, if you want one.
Questions
Because a salon’s price list and booking page are where the consumer rules bite: prices that start “from”, prices that depend on length, booking fees and reviews. The rules apply to every business, but few sell the way a salon does.
Yes, when the “from” price is one a client could actually pay, and the way a price is worked out is shown as clearly as the price. The CMA’s guidance on price transparency explains how.
We know of no law that says a salon must, and the audit never says it does. The NHS advises testing for a reaction at least 48 hours ahead and following the dye’s instructions, so the audit looks at whether your colour bookings tell a client about it.
No, and nobody but your adviser should. We point out what we noticed and the rule it touches, with the source, so you and your adviser can decide quickly.
Yes, on the same terms: nothing to pay, nothing to sign, and a free call to go through it if you want one.
Tell us your salon’s website on the Build page and choose “A free website audit”. Or book a call or send an email, if you would rather talk first.