Why don’t customers in Swansea find my Neath business?
Partly distance, which is not yours to change: Google ranks local results by how well a business matches the search, how far it is from the person searching and how well known it is. What you control is the match: your website and Google Business Profile saying plainly that you serve Swansea as well as Neath. Swansea has 6,850 businesses registered for VAT or PAYE, more than twice Neath Port Talbot’s 3,115, so if you work there, name it. The audit checks whether your site and profile name every place you serve, on both sides of the line.