Swansea · Gower · In person · Free
Your website is doing its job if people searching in Swansea, and visitors planning a trip to Gower, find you, see when you are open and can get in touch from a phone. The free audit checks each, then we meet to go through it.
On the Build page, choose “A free website audit”.
Your questions
Because a search that names a place is matched to businesses that name it too, and a site that says only “Swansea”, or shows nothing but a postcode in the footer, does not name Mumbles, Sketty or Morriston. Name the places you serve in words, on the page, and make your Google Business Profile say the same. The audit checks whether your site and your profile name the places you serve, and whether they agree.
The hours Google shows beside your business come from your Google Business Profile, not your website, so a change made in one place alone leaves the two disagreeing. Gower was designated an Area of Outstanding Natural Beauty in 1956, the first in the UK, and people planning a visit need your hours before they set off; holidays and short changes belong in the profile’s special hours. The audit checks whether your profile and your site give the same hours, and whether the holiday changes are set.
It is if someone on a phone, away from home, can find when you are open, where you are and how to book or call, without hunting. Those are the questions a visitor arrives with, and a site written for regulars can leave the answers on an inner page. The audit goes through your site on a phone, from the first screen to the booking or the call, and lists what gets in the way.
Yes, for everything that can be seen from outside: whether each page points to its version in the other language and says which language it is in. In Swansea 11.2% of people aged three and over speak Welsh (Census 2021), and whether to have both languages is your decision; the audit never says you must. We check how the two languages are built and labelled, not the quality of the Welsh, which needs a Welsh speaker.
Yes, on the same terms as the audit: nothing to pay and nothing to sign. Say you would like to meet when you ask on the Build page, or email us, and we agree a time and a place by email. Online is always there instead, wherever you are in the UK, and the audit is the same either way.
In person
We audit your website first, and the written audit reaches you by email. Then we meet and present the findings: each one shown on your own website, with its evidence beside it, and your questions answered as they come.
Your audit, in Swansea and Gower
Where we meet is decided once a time is set, and agreed by email. There is no office to invite you to, so none is published.
You keep the written audit, whatever you decide. Nothing to buy and nothing to sign.
Online is always there instead, wherever you are in the UK, and the audit is the same either way.
For Swansea and Gower businesses
People in Swansea, and visitors to Gower, find a business when its website and Google Business Profile say where it is and when it is open. Someone looking for a plumber, a café or an accountant searches where they are: Swansea, Mumbles, Sketty, Morriston, or simply “near me”. On Gower a business is also looked for by people planning a visit, who need its opening hours and where to find it as much as what it does.
Gower was designated an Area of Outstanding Natural Beauty in 1956, the first in the UK.
Swansea has 6,850 businesses registered for VAT or PAYE.
In Swansea 11.2% of people aged three and over speak Welsh (Census 2021).
Whether the site names, in words on the page, the places you serve, Swansea, Gower or both, and not only a postcode in the footer or a map
If visitors come to you, whether your opening hours, and any holiday or seasonal changes, are on your Google Business Profile
If you go to your customers, whether your profile shows a service area instead of a home address
Whether your profile is complete and accurate, with the same name, area and phone number as your website
If your site is in Welsh and English, whether each page points to its version in the other language, so a search in either finds the right one
Being found in Google’s map results needs a Google Business Profile. Google ranks those results by how well a profile matches the search, how far the business is from the person searching and how well known it is. A website alone cannot put you there, so the audit looks at your profile as well as your site, and says so if you have none.Google: tips to improve your local ranking
For a Welsh and English site we check how the two languages are built and labelled, never the quality of the Welsh: that needs a Welsh speaker.
The three sides
What a visitor, a search engine and an AI assistant see, every finding checked by a person. In brief:
Whether someone who lands on your site can tell what you do and get in touch.
Whether Google and Bing can tell what each page is about, and show it well.
Whether assistants such as ChatGPT, Gemini and Google’s AI answers can find your answers and describe you correctly.
How it works
Choose “A free website audit” on the Build page, and tell us your website’s address and what it should do for your business.
We go through your site from all three sides and check every finding by hand.
A one-page written audit by email, with the evidence for each finding.
Email us, or say so when you ask, and we agree a time and a place in Swansea or on Gower by email.
Web design
The audit is free and stands on its own: you keep it whatever you decide. If it shows your site needs rebuilding rather than fixing, this is our page about building one.
Ask on the Build page and choose “A free website audit”, then email us to meet. Or book an online call, if you would rather talk first.